The president Stelios Haji-loannou Greek founded the company this twelvemonth.
Although the low-cost airline model has been quite popular in recent years, gaining market share from the legacy airlines throughout the UK and Europe, changing market conditions in the airline industry are a strong signal that EasyJet should consider its strengths, weaknesses, opportunities and threats so that it can refine its strategy going forward and maintain its position.
Strengths EasyJet has developed a brand reputation for the cheapest flights in the UK and Europe, especially among young travellers and some business people. They offer a reliable, on-time travel service with value-added features that include online booking, ticketless travel, and travel services.
EasyJet has been adding new modern planes to its fleet to ensure safety, reliability, and even emissions reduction. Their website is easy to use and facilitates ticket purchases.
They focus on customer loyalty by offering online sales alerts to email and text. They are known for their efficient and friendly customer service despite being a no-frills airline.
EasyJet has added many routes and has expanded its routes throughout Europe to serve more customers and offer more flight times. Weaknesses The low-cost airline industry is extremely competitive with numerous brands fighting for the same customer base.
This has led to price wars and other strategies that make it difficult for EasyJet to keep up due to concern over costs involved in trying to slash prices further or offer any frills. Competition is now increasing from legacy carriers who have altered their business models and begin offering lower prices with frills for the same routes as EasyJet.
They do not offer a free food service on longer flights of more than two hours, which many customers find difficult. The service format does not cater to a wide demographic as many older travellers do not like the party atmosphere on EasyJet planes that are most often taken by young, rowdy travellers going away for school holidays or weekend party trips.
This format alienates many demographics that EasyJet could be serving. Opportunities The airline could expand its route system further into new regional markets throughout Europe and cater to specific customer segments. EasyJet could offer travel packages with tours that also attract certain travellers who are seeking specific kinds of travel experiences.
The airline could look at ways to make its overall operating framework more efficient so that it could offer some perks so that it became more competitive.
Recently, the airline has announced that it would be adding more frills, which is a significant opportunity where EasyJet could further differentiate itself. EasyJet could look for strategic partnerships with airports to help expand its route system and offer more travel options for its customers.
The business segment of travellers could become a focus as there is an ongoing need for business travel that is less influenced by changing economic cycles. Creating routes and services directed at business travellers could provide a significant opportunity for the airline.
Threats Increased airport fees are a threat to EasyJet in terms of reducing the margin that the airline can compete on as it is a cost that the company cannot control or change unless it can negotiate with these airports and reach an agreement on lowering the airport fees.
Otherwise, it may have to shut down certain routes, which could further threaten business sustainability. External market forces are a threat in terms of cost pressures associated with the rising cost of oil, environmental expectations, and economic recessions that reduces the number of flights taken by leisure travellers.
Internal factors are also a threat in terms of labour unions and employee strikes, demanding more money or benefits.Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. This is particularly shared among young travellers and several business travellers.
Easyjet offers a reliable, on-time travel service with value-added features. They can consist of e-tickets, online booking and travel services. EasyJet has increased the amount of modern aircraft to. that I sin not with my tongue: I will keep my mouth with a bridle, while the wicked is before me.
Many have only ever bought a mobile phone on a traditional contract – where you pay monthly, and the cost of the handset is bundled in with minutes, texts and data. Sadly, this is rarely the cheapest. Chapter 3 Situation Analysis In this chapter, I will present position and analysis the current position using both of used SWOT and PEST model.
EasyJet seems like very good situation and more expertise will predict have great opportunities for the low cost strategy.
Published: Tue, 27 Jun Jump to: Easyjet PEST Analysis | Easyjet SWOT Analysis | Easyjet Marketing Mix | Implementing and Managing Easyjet’s Policies | CSR at Easyjet This technical report has been ordered to clarify the e-marketing strategies implemented by the EasyJet airline to gain competitive advantages over its rivals in the marketing for low cost aviation.
The ACTUAL product is the tangible, physical product. You can get some use out of it. Again with the car example, it is the vehicle that you test drive, buy and then collect.
The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, .