The importance of communication strategy

Companies also communicate with outside entities, such as suppliers, clients and the general public. A corporate communication strategy plan lays out how to handle the various forms of communication dispersed by the company. Understanding the benefits and purpose of the plan helps as you develop your own communication strategy. Standardized Communication A corporate communication plan creates a standardized way to interact with colleagues, managers and other business contacts.

The importance of communication strategy

Tweet Coming up with a simple communication strategy is something that you can quite often get mired in complexity due to the necessity to gain agreement on communications amongst various other departments.

This can be used for internal purposes, external comms, innovation strategy reporting and corporate communications.

The importance of communication strategy

A standard communication strategy template A communication strategy template should consist of a planning stage followed by a tracking phase. Planning is focused on working out who the stakeholders are for your communications and what information they should receive and how frequently.

Tracking simply means keeping details of who receives which communications for the sake of auditing your strategy at a later stage. When combined, these lead to more effective communication around the workplace.

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Planning your communications should follow some logical steps: Establish who your stakeholders are. Consult the stakeholders if necessary to establish what their preferences would be.

Produce a matrix of this information to establish where there is overlap in stakeholder information, communication types and frequencies. A standard communication template for reports would invariably include the following sections which would be customized to suit your enterprise and stakeholder feedback: A status update on the work being done and the outlook for the upcoming reporting period.

Details of any budgetary nature which may include sales information if this is apt, and not of a sensitive nature. Major and minor milestones should state if they are successfully achieved, have been missed or are upcoming. Issues, risks and opportunities: This is often included to provide other departments with key information regarding problems or possible opportunities.

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This is similar in structure to a business proposal template so may need to incorporate some of the sections from this too. Tracking Communications Once the communication template has been formally accepted by the stakeholders then the final stage of planning is to produce a tracking template usually an Excel spreadsheet.

This is to track each communication report that are sent out along with which stakeholders received the report. It is worth producing this spreadsheet in order to double-check that stakeholders are receiving communications according to the information you received in the planning stage.

As you can see from above, the template sections are quite broad and give enough flexibility for each department to customize it as they see fit.

The importance of communication strategy

The following sections detail some of the customizations that could conceivably be made. Variations in marketing communication strategy The key variation for a marketing communication strategy are the types of stakeholders that will be involved.

See my article on how to structure an internet marketing plan for more details on formulating these type of strategies. Due to the marketing departments focus on satisfying customer needs, it may also be necessary to go into more in-depth detail about issues, risks and opportunities, especially when communications are being sent internally.

Variations in internal communication strategy There is always going to be a difference between external communications to the media, shareholders, etc and an internal communication strategy.

Internal reports can often include more information about financial information and milestones being hit as these will be of more interest to internal departments.

Issues and risks would be of particular interest to dependent departments where problems in one department will have a knock-on effect with other teams e.

Variations in corporate communication strategy Producing a corporate communication strategy is often the most difficult to formalize and can easily get bogged down in the legalities of what information may be divulged to the greater public.

Financial information will need to be scrutinized more carefully to make sure they are not of a sensitive nature.Introduction and Background The purpose of this document is to develop a more systematic and effective approach to communicating climate change in West Sussex. The importance of innovation.

As highlighted by EU Industrial Policy, industry is crucial for EU competitiveness and innovation is a key factor in this regard.. Industry accounts for 80% of Europe's exports. Some 65% of private sector research and development (R&D) investment comes from manufacturing.. Therefore, industrial modernisation in Europe must be broad-reaching and include.

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Tweet; Coming up with a simple communication strategy is something that you can quite often get mired in complexity due to the necessity to gain agreement on . Strategic communications is the new mantra. Executives are talking about the importance of strategic communication, whether in reference to the need for transparency, improving service, recruiting employees, ensuring consolidated programs are successfully integrated or launching a new cloud solution.

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