Achieving social networking success on a social media channel like Facebook fan page depends less on the nature of business and more on what and how you encourage the social engagement for business.
While others still remain traditionally skeptical of the new metrics and pull-instead-of-push approach, companies such as Southwest Airlines and Ford have proven the success of incorporating these new platforms into the company culture.
Southwest Airlines has effectively used social media to highlight what makes their company unique.
From promoting a viral video of a rapping flight attendant on YouTube to informing customers of flight delays on Twitter to uploading customer photos on their blog, Southwest Airlines has developed their image into a friendly, unique, and personable brandwith which customers can build a long-lasting relationship.
Having an issue with your television connection? Instead of listening to elevator music while on hold indefinitely, tweet about to comcastcares. Comcast has discovered a way to respond quickly and directly to customers, especially unhappy ones. The company uses Twitter to monitor customer feedbackreactions, and complaints, and responds within minutes to not-so-favorable posts.
When Ford made an internal error that involved threatening enthusiast sites with lawsuits about copyright infringement, the enraged public quickly made the situation a big deal. Furthermore, as the company resolved the situation, the public was informed every step of the way, preventing further confusion and frustration.
In a world where trade secrets are protected and gaffes are hidden, Jonathan Schwartz, CEO of Sun Microsystems, publishes a CEO blog that addresses company issues and discloses business advancements.These case studies look at the goals, approaches, and results for several Facebook campaigns.
HubSpot The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to. Final Words about Facebook marketing case studies There are thousands of brands successful on Facebook.
And not all of them base their success solely on the size of their advertising budget. Nowadays, many brands from all the sectors have been actively creating strategies to promote their campaign through Facebook.
Writing an analysis of a Facebook Case Studies in effective manner helps to understand the mechanics of a successful campaign.
Read our 6 amazing Facebook marketing tips and figure out what really makes then . 5 outstanding Facebook marketing case studies We've highlighted five of the best Facebook marketing case studies from , including examples from Disney, Shutterfly and Qwertee.
By Paul Roberts The opportunity to expand your brand reach through Facebook is huge. Discover case studies on how certain businesses used Facebook advertising to increase brand awareness.
Read Facebook marketing success stories about building brand awareness. The 33 Best Instagram Case Studies From The World's Best Brands With over million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today's top Instagrammers.