Customer driven marketing strategy creating value

Customer-driven Businesses Many take for granted the significance of having a product-driven business as opposed to a customer-driven business. This is mostly down to their reasoning that the business is operating for the same purpose: So it does not really matter whether it is product-driven or customer-driven, is it? Business experts would disagree, since there is actually a distinction between the two concepts, and that difference could also spell a significant difference on how managers should run their business, directly affecting their decisions.

Customer driven marketing strategy creating value

Customer-driven marketing strategies can apply to consumer or business customers. Create Own Meal Restaurants often use customer-driven marketing strategies with their salad and dessert bars.

Allowing customers to choose the ingredients and dressing they like on salads is a one of the most basic customer-driven marketing strategies. In addition, some restaurants allow customers to choose among a vast array of desserts, including cookies, pies, pudding and various toppings for their favorite ice cream.

Frequency Marketing Programs Companies sometimes use frequency marketing programs to increase customer traffic in retail stores or even online. The rationale behind a frequency program is that a company pays more money to attract customers than to retain them, according to the article titled "Frequency Marketing Will Boost Sales" at Site Pro News website.

Therefore, a company should offer some type of reward to customers based on their shopping activity. For example, airline companies offer frequent-flier miles to customers who use their airlines. The rewards increase in value as the customer accumulates more miles.


A company can also use a frequency card as part of their customer-driven marketing strategy. For example, some video stores offer free movies and snacks if a customer rents a certain number of movies. A small company will need to make a long-term commitment to running a frequency marketing program to reap the greatest benefits.

Many frequency programs last several years. Needs-Based Marketing While needs-based marketing can work for consumers, it is almost essential with business customers.

The reason is that businesses often spend tens of thousands of dollars for specific products and services. For example, a marketing consulting firm may offer mailing lists, educational materials, advertising programs, results tracking, or even a combination of all products and services.

However, one business may just want 10, mailing lists while another requires the entire spectrum of services.

Therefore, a company will tailor their specific recommendation around what the business customer actually needs. However, this is best accomplished by giving a business a price break if they use the entire gamut of services.

In other words, the business customer will spend less by using all services than if she paid for each one individually. Geographic Segmentation Another customer-driven marketing strategy is geographic segmentation.

Geographic segmentation is simply studying the demographics and needs of consumers by region, then tailoring a specific product offering to that regions.

For example, a small pastry manufacturer may find that people in Boston have different flavor preferences that people in Pittsburgh.

Therefore, the company may distribute different flavored snacks to each region.Customer Acquisition Strategy: Tips from 21 Experts – Customer acquisition is difficult.

And having the right strategy to acquire the right customers to purchase your product or service is an ongoing challenge that every business faces. Given how critical winning new customers is to growing. Supply Chain Management Supply chain management is a management approach used in organizations to effectively manage people, activities, information and resources directly or indirectly involved in moving a product or service from suppliers to customers.

The paper uses two concepts to organize the talent management literature: talent philosophies and a theory of value.

It introduces the notion of talent management architectures and first analyses four talent management philosophies and the different claims they make about the value of individual talent and talent management architectures to demonstrate the limitations of human capital theory. Market Driven Strategy: Processes for Creating Value [George S Day] on *FREE* shipping on qualifying offers.

Customer driven marketing strategy creating value

Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be market- driven.

Providing a foundation for Day's new companion volume The Market Driven Organization. Inbound marketing is just one part of a larger movement in the business world. That movement is inbound.

Chapter 7 ; Customer-Driven Marketing Strategy by Irma Devina on Prezi

Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. What is Relationship Marketing? For most marketers this term is probably familiar. From it’s commencement, a relationship marketing emphasis meant brands were recognizing the need to move beyond a series of transactional campaigns.

Elements of a Customer-Driven Marketing Strategy |