Rooney Nike launched in a highly criticized ad campaign. George painted on his chest. Tony Davidson, Kim Papworth Copywriters:
Everybody knows that in the world today sex sells. Even if people do not what to admit it, it is true. This can be done in very classy and tasteful ways, which is when the most success comes out of this slightly crude campaign genre.
However, at other times, people take this campaign genre too literally; in this case Burger King in Singapore. They put sex on the forefront of this ad, and just as expected, it did not get such positive reactions.
This ad on the surface is clearly selling to young men. They are creating a very phallic, yet persuasive argument to buy this sandwich. However, if you look more into the ad, you realize it is split in half. Under the large text there is a dividing line, and under that line is where the ad starts to cater more towards woman.
The small text is using many potentially sexual words that are describing the act of eating the sandwich. It is describing how you can fill all of your desires by eating the 7-inches. This part does not cater to men because men would go straight to the visual of the woman with the giant sandwich coming towards her mouth.
That image does not appeal to woman because, according to this ad, they would be the ones performing this function. That is why the lower half of the advertisement is directed at women.
Not only does it have a full detailed description of the act and experience of eating this 7-incher, but it also provides a full image of what the product at hand is. The pathos that is used in this artifact is clear. They are blatantly trying to get sex to sell.
It is kind of sad to believe that our world has come to a point that we need phallic implications in order to sell products. They knew that if they created sexual innuendos and imagery, they would immediately make a connection with young adults who are in need of a 7-inch sandwich. This automatically creates a sense of passion, lust affection and well hunger in the minds of every individual who lays their eyes on the ad, and in some cases even anger.
There is always that small group of individuals who see right through the inappropriate aspects of the artifact and just get angry at how companies think this is the only way to get a point across. The people, who would not necessarily be grabbed by the sex sells approach, would appeal to the bottom corner of the ad.
There it states the price, and how inexpensive it is, and how you can make it into a meal for a very low cost. Overall the logos here of the internal consistency of the message and argument are good.
It is very clear what the writers were trying to do here and I believe that they accomplished exactly that. They wanted to cater to both gender parties in a way that would sell the product and remain sexy and phallic. A tool that the craters used extremely well for this ad was the execution when it came to the fonts and colors.
All of the main colors of this ad are very dull and mutes; various shades of browns and yellows. This was so the eyes of the viewers would immediately go towards her mouth and so everyone, potentially, would understand exactly what image they were trying to portray.
They have portrayed her with bright red lipstick so, as if there already was not enough attention, now there is even more attention on her mouth; which really is the main focal point of this ad. This automatically draws the attention of the eye because it is such a contrasting color compared to the background.
If this ad were to come out around 40 years ago, it would be shunned. It would immediately be taken down everywhere and every single person would be appalled. Why you might ask?
Simply because the past had a sense of dignity and modesty. Activities such as what this ad is portraying, used to be seen as taboo to discuss in public. They were kept secret between two people, who shared a strong emotional connection and were not discussed to the general public.
It was a much simpler, and cleaner world to live in. The modern world today is extremely focused on centering everything on sex, and portraying it as many times as that can and in as many forms as possible, until they are completely pushing the boundaries.May 10, · Dear Mr.
Schwartz (CEO of Burger King), I am writing to express my concern over the advertisements you created for the new sandwiches on the menu.
“It’ll blow your mind”? Just look at all that piping hot beef laden with creamy mayo aligned perfectly with the open mouth of a wide-eyed blonde, sitting just above the line “It’ll Blow Your Mind Away.”. "It'll Blow BK Super Seven Incher fill your desire for something long" complete with surprised woman about to take the full 7" - Really Burger King?
Burger King has really made me smile with their antics recently. There was one particular ad for Duke Burger that came to mind as soon as I saw the headline for this link; tt was a. Nov 10, · However, I can’t help but be shocked that ‘It’ll blow your mind away’, ‘It just tastes better’ and ‘She’ll tell you size doesn’t matter, she’s lying‘ could even be acceptable.
This is a tremendous play on words like never before. Jan 16, · The left alignment of the larger text, “It’ll blow your mind away” is aligned with the sandwich below it. CONTRAST The designer of this ad uses small and large printed text and darker and lighter colors in the ad to attract our attention.
Burger King ad for the BK Super Seven Incher: It’ll Blow Your Mind Away [X] thsi ifucking ad ive seen in every fucking feminist or sociology-based class ive ever taken as an example of regressive marketting/misogyny and every time ive said “but have you considered this is iconic” and everyone fought me every time.